Creating Branded Content Before Branded Content Was a Thing

Between 2011-2014, before “broadband” and “social” became drivers of the marketing ecosystem, Konstantinos saw an opportunity in a Wall Street law firm that was determined to redefine itself after the 2008 crisis.

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Becoming what was probably the first in-house filmmaker at a major law firm, he launched the Cadwalader, Wickersham & Taft video outfit, tasked with creating outward-facing as well as internal content.

Working with top management and across firm constituencies, Konstantinos provided creative vision in Communicating Success, capturing the Essence of a Company, and integrating video as a tool for In-Depth Narratives.